Since its foundation in 1930, Citizen has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a "citizen" of the world, they bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. They take that mission seriously and steadfastly welcome what the future may bring. Better Starts Now.